As everyone saw in the recent presidential election, new and social media played an integral part in President Obama’s campaign. Not only did Obama’s website and print material create a stunning visual presence never before seen in an election, but the embrace of new and social media propelled President Obama’s campaign to the digital forefront.
The campaign website itself incorporated a dazzling and well designed web 2.o styled website with YouTube videos, a blog, mobile capabilities, and text messaging updates. Not to mention Obama’s presence can be found on practically every social and new media website: Facebook, Myspace, YouTube, actually you know what, there are way to many for me to actually take the time to post on here. Visit his site for links to the rest.
His campaign members utilized these platforms to make connections with a wide range of people, and I believe this played a key role in Obama’s election.
Even now, Obama is still hard-wired with technology. He even had to put up a struggle to keep his Blackberry and email access seen here.
Now, the question is, how will Obama’s media-laced campaign make the transition into the White House.
The White House website and blog were updated promptly at the time of Obama’s Inauguration; although, both the website and the blog seem to be limping along without the same dazzle and appeal of the campaign website.
That said, the site and blog are representative of our country, not just our president, so it will be interesting to see how this plays out. As for now though, its a nice try, but I don’t think its quite up to what it has the potential to be. I for one, am not particularly engaged by either the site or the blog, and chances are pretty good that I’m still not going to be interested in visiting either on a regular basis.
Filed under: Design, Technology, politics , blog, Design, new media, politics, social media




